Public Goods Boasts an Innovative Business Approach

 - Apr 1, 2019
References: publicgoods
Public Goods is a brand that embraces a subscription-style service as its innovative business approach. The brand attempts to make skincare more accessible and affordable by restructuring the factory-to-consumer connection.

To gain access to Public Goods' premium and health-focused product range, one needs to opt in for a membership. The traditional model for supply dictates that brands have to go to the supplier before selling to the consumer, meaning that there is an extra fee tact on for certain expenditures. The company attempts to change this by eliminating the necessity for a brand, a distributor and a retailer, instead embarking on a simplified innovative business approach that allows the factory to directly sell to the consumer. The annual membership comes at $59 USD per year.