Ugly Christmas sweaters have remained a holiday tradition for years, and now, these seasonal eyesores are being used to convey news that's as equally ugly as the design, like climate change, sexual harassment, and fake news.
This project was created by a Finnish newspaper with the help of the agency TBWA\Helsinki. Together, the two brands sent a powerful message to summarize the politically turbulent year in a manner that's creative and memorable. The sweaters were sent to celebrity influencers who are aligned with the cause each sweater speaks to. In addition to the eye-catching stunt, each topic seen on the sweaters will represent the topic of a full-length article posted in the newspaper, Helsingin Sanomat.