Confectionery Targeting

Chocolates are being marketed specifically to Millennials and Gen Zs

Chocolate brands are beginning to target their products specifically to Millennial and Gen Z demographics by combining their offerings with the various fads and trends that these generations are drawn to. This shift serves to cater to the desire of these consumer groups to engage with brands on another level – whether that be through social channels, or simply an enhanced interest in their more dynamic products. As brands seek to create better connections with consumers, doing so by tapping into their niche interests takes their products and services to the next level.
SCORE 7.5
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74,012 Total Clicks
Apr 16 - Sep 17
This Quarter and Warm
MarketingLifestyleFoodLife-Stages
Featured Examples
Graffiti Chocolate Bars - Compartes' Art-Inspired Chocolate Bar Has Hand-Sprayed Edible Splashes
SCORE 8.7
This Year and V. Hot 3,279 Clicks Pub: Jun 9, 17
Graffiti Chocolate Bars
Compartes' Art-Inspired Chocolate Bar Has Hand-Sprayed Edible Splashes
Compartés recently launched a graffiti chocolate bar that boasts colorful, hand-sprayed splashes. This makes each limited-edition bar’s colorful street art-inspired design completely unique.... [More]
Gourmet Emoji Desserts - The Doughnut Parlor's Poop Emoji Treat Targets Social Media Fans
SCORE 7.3
This Year and Warm 3,012 Clicks Pub: Jan 25, 17
Gourmet Emoji Desserts
The Doughnut Parlor's Poop Emoji Treat Targets Social Media Fans
Orange County’s The Doughnut Parlor is an artisanal bakery that is gaining attention for its latest menu offering—a poop emoji dessert inspired by everyone’s favorite, funny icon.... [More]
Millennial Pink Chocolates - Barry Callebaut Has Created 'Ruby Chocolate'
SCORE 8.5
This Quarter and Hot 1,973 Clicks Pub: Sep 6, 17
Millennial Pink Chocolates
Barry Callebaut Has Created 'Ruby Chocolate'
The Millennial generation has a fondness for the color pink, and Swiss chocolatier Barry Callebaut has seized on that affinity with his newest offering: “ruby chocolate.” The chocolate... [More]
Artistic Chocolate Truffles - Yountville's Kollar Chocolates Serves Up Instagram-Worthy Truffles
SCORE 6.3
This Year and Warm 2,188 Clicks Pub: Jan 25, 17
Artistic Chocolate Truffles
Yountville's Kollar Chocolates Serves Up Instagram-Worthy Truffles
For Millennials looking for treats that look just as good as they taste, Kollar Chocolates in Yountville, California, is the ultimate destination. Serving up small-batch truffles in tantalizing... [More]
Revamped Candy Bars - The Take 5 Bar Has Been Rebranded to Appeal to Millennials
SCORE 5.2
Warm 876 Clicks Pub: Apr 28, 16
Revamped Candy Bars
The Take 5 Bar Has Been Rebranded to Appeal to Millennials
Hershey is relaunching its classic Take 5 Bar in an effort to appeal to millennial consumers. While the candy bar was never as popular as other Hershey products, the company is hoping that it will... [More]
Dating App-Inspired Chocolates - This Valentine's Day Chocolate Bar References Tinder
SCORE 3.8
This Year and Mild 266 Clicks Pub: Jan 21, 17
Dating App-Inspired Chocolates
This Valentine's Day Chocolate Bar References Tinder
For the month of February, Dylan’s Candy Bar released a fun set of Valentine’s Day chocolate bars that feature words of modern romance such as “Text Me, Tweet Me, Feed Me,” &#... [More]
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