Fruity Deep-Fried Snack Cakes

Hostess' Deep-Fried Twinkies Now Come in a Sweet Banana Flavor

For those who though that Hostess could not top the frozen Deep-Fried Twinkies it debuted earlier this year, the brand has now upped the ante by offering the indulgent snack cakes in a delicious new banana flavor. With a taste that can be described as a cross between banana bread and a creme-filled donut, the new treat is perfect for anyone with a sweet tooth.

The new Deep-Fried Banana Twinkies put a deliciously fruity twist on the brand's iconic golden snack cakes. The dish itself features the classic golden sponge cake base wrapped around a sweet banana creme filling. The snack cake is then encrusted in a graham cracker breading that crisps up to create a deliciously crunchy shell when heated in the oven.

For those looking to get their hands on the new banana flavor, the Deep-Fried Twinkies can be found in the frozen section at retail stores across the US.

Frozen Deep-fried Snack Cakes
Opportunity to innovate and create new flavors and variations of deep-fried snack cakes.
Fruity Twists on Classic Snacks
Disruptive innovation opportunity to introduce fruit-flavored versions of popular snack products.
Convenience Store Frozen Desserts
Innovative potential to create new frozen dessert products for convenience stores.

Who This Affects Most

Snack Food Industry
Opportunity for snack food companies to develop and market deep-fried snack cake products.
Frozen Food Industry
Disruptive potential to create new frozen dessert offerings with unique flavors and textures.
Convenience Store Industry
Innovation opportunity to expand frozen dessert options in convenience store shelves.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 4%
Activity 6%
Freshness 8%