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Trader Joe's Ultra Hydrating Gel Moisturizer Dupes a High-End Product

 - Apr 2, 2019
References: traderjoes & wellandgoodnyc
Some the most popular gel moisturizers cost hundreds of dollars and Trader Joe’s set out to create an ultra-affordable version of a particular name-brand water-based gel moisturizer. Inspired by the light and aqueous formula of the luxury skincare product, Trader Joe’s began working with a high-end skincare producer that’s overseen by a panel of board-certified dermatologists.

The finished product, Trader Joe’s Ultra Hydrating Gel Moisturizer, boasts a water-based gel formula that’s packed with simple, natural ingredients like aloe leaf juice and green tea, birch leaf and milk thistle extracts. Notably, the $8.99 paraben-free, fragrance-free and cruelty-free moisturizer also contains sodium hyaluronate, which it describes as "the salt form of hyaluronic acid, prized for its ability to both ‘lock in’ skin’s natural moisture and add to it."