With its new skincare range, HydraLuminous, No7 is providing consumers with affordable cream and gel products that are all about helping to provide a healthy, hydrated glow. This new collection of skincare products was specifically developed to address some of the top concerns of consumers between the ages of 25 to 35, namely locking in hydration and keeping environmental stressors at bay.
As a result, the all-new range of Millennial-targeted creams, gels and serums all boast properties for hydrating, brightening and protecting the skin from environmental aggressors.
Initial testing with consumers supported "visibly fresh and glowing skin within a week," as well as an improvement in hydration by more than 60%—as one might expect, one of the key ingredients in these HydraLuminous skincare products is hyaluronic acid, which is known for holding 1,000 times its own weight in water.
Why This Trend Is Growing
- Hydrating Skincare Trend
- Developing affordable and effective hydrating skincare products for millennial consumers presents a trend in the beauty industry.
- Environmental Stressor Protection Trend
- Creating new skincare products with ingredients that protect skin from environmental stressors is a trend in the beauty industry.
- Hyaluronic Acid Utilization Trend
- Developing skincare products with high amounts of hyaluronic acid presents a trend in the beauty industry due to its ability to hold 1,000 times its own weight in water.
Industries Being Reshaped
- Beauty Industry
- There is an opportunity for beauty companies to develop more affordable and effective hydrating skincare products that target millennial consumers.
- Personal Care Industry
- Creating personal care products with ingredients that protect skin from environmental stressors presents an opportunity for personal care companies to tap into the growing trend of clean beauty.
- Cosmetics Industry
- Developing cosmetics products containing high amounts of hyaluronic acid presents an opportunity for cosmetics companies to bring innovative and effective products to market.
