The NFL has commissioned a number of high fashion designers to redesign the classic helmets as an add for Super Bowl XLVIII. According to statistics, around 42% of football fans are female. As an olive branch, the National Football League, with the support of Bloomingdales and the Council of Fashion Designers of America, had given forty-eight designers free reign to restyle the sport’s helmets.
In preparation for Super Bowl XLVIII, a large number of labels have been asked to re-vamp the unflattering headwear. Some of the names include Marchesa, Fenton/Falon, Alice + Olivia, Rag and Bone, Yigal Azrouel, Dannijio, Billy Reid, Public School and Rogan. There is also Dennis Basso, John Varatos, Narciso Rodriguez, Betsey Johnson, Vince Camuto, Helmut Lang and Badgley Mischka.