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Neutral cosmetic

Gender neutrality has entered the cosmetic industry

Rather than offering cosmetic items that are targeted at either women or men, brands are increasingly taking gender neutral approaches to the branding of their beauty related items. Brands are recognizing the benefits of this type of marketing due to its ability to target a wider range of consumers. As consumers become more specific in their preferences and brands try to personalize their offerings to cater to this shift, companies are realizing that limiting target audiences even further by something as arbitrary as gender is counterproductive.
SCORE 6.7
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42,612 Total Clicks
Sep 15 - Sep 17
This Week and Warm
FashionMarketingBusinessCosmetics
Featured Examples
Organic Travel Cosmetics Kits - This Travel Skincare Kit from Grown Alchemist is Everything You Need
SCORE 5.2
Warm 2,595 Clicks Pub: Sep 21, 15
Organic Travel Cosmetics Kits
This Travel Skincare Kit from Grown Alchemist is Everything You Need
This stylish travel skincare kit from Grown Alchemist is an all-natural solution to aesthetically pleasing, high quality skincare during a journey. The indulgent travel kit is packed with high-... [More]
Floral Unisex Deodorants - Agent Nateur Created a Fragrant Deodorant for Men and Women
SCORE 5.4
This Year and Warm 641 Clicks Pub: Nov 11, 16
Floral Unisex Deodorants
Agent Nateur Created a Fragrant Deodorant for Men and Women
As much as floral scents are traditionally only thought of as appealing to women, Agent Nateur created a unique unisex deodorant called the ‘h o l i ( s † i c k ) N°3 d e o d o r a n t.&#... [More]
Unisex Dopp Kits - The Travellr Razor Case and Travel Bag Can be Used by Guys or Gals
SCORE 4.4
Average 1,020 Clicks Pub: Apr 6, 16
Unisex Dopp Kits
The Travellr Razor Case and Travel Bag Can be Used by Guys or Gals
Dopp kits are traditionally intended for men to use, but the Travellr Razor Case and Travel Bag from Range Leather Co. allows guys or gals to enjoy the design aesthetic. Crafted from supple leather,... [More]
Unisex Tinted Moisturizers - Charlotte Tilbury's 'Unisex Healthy Glow' Gifts Radiant Skin to All
SCORE 5.8
This Quarter and Warm 135 Clicks Pub: Jun 23, 17
Unisex Tinted Moisturizers
Charlotte Tilbury's 'Unisex Healthy Glow' Gifts Radiant Skin to All
Many tinted moisturizers on the market are formulated, packaged and branded for female consumers, but the new one from Charlotte Tilbury introduces the brand’s first-ever unisex product. The... [More]
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