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Neutral Cosmetic

Gender neutrality has entered the cosmetic industry

Rather than offering cosmetic items that are targeted at either women or men, brands are increasingly taking gender neutral approaches to the branding of their beauty related items. Brands are recognizing the benefits of this type of marketing due to its ability to target a wider range of consumers. As consumers become more specific in their preferences and brands try to personalize their offerings to cater to this shift, companies are realizing that limiting target audiences even further by something as arbitrary as gender is counterproductive.

SCORE 4.7

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Megatrends

Patterns

6 Featured, 53 Examples: 63,063 Total Clicks

Date Range: Sep 15 - Oct 17

Trending: Average

Consumer Insight Topics: Fashion Marketing Business Cosmetics

Featured Examples

Organic Travel Cosmetics Kits - This Travel Skincare Kit from Grown Alchemist is Everything You Need

SCORE 4.8

Average 3,539 Clicks Pub: Sep 21, 15

Organic Travel Cosmetics Kits

This Travel Skincare Kit from Grown Alchemist is Everything You Need

This stylish travel skincare kit from Grown Alchemist is an all-natural solution to aesthetically pleasing, high quality skincare during a journey. The indulgent travel kit is packed with high-... [More]

Floral Unisex Deodorants - Agent Nateur Created a Fragrant Deodorant for Men and Women

SCORE 4.5

Average 863 Clicks Pub: Nov 11, 16

Floral Unisex Deodorants

Agent Nateur Created a Fragrant Deodorant for Men and Women

As much as floral scents are traditionally only thought of as appealing to women, Agent Nateur created a unique unisex deodorant called the ‘h o l i ( s † i c k ) N°3 d e o d o r a n t.&#... [More]

Unisex Dopp Kits - The Travellr Razor Case and Travel Bag Can be Used by Guys or Gals

SCORE 3.8

Mild 1,605 Clicks Pub: Apr 6, 16

Unisex Dopp Kits

The Travellr Razor Case and Travel Bag Can be Used by Guys or Gals

Dopp kits are traditionally intended for men to use, but the Travellr Razor Case and Travel Bag from Range Leather Co. allows guys or gals to enjoy the design aesthetic. Crafted from supple leather,... [More]

Unisex Tinted Moisturizers - Charlotte Tilbury's 'Unisex Healthy Glow' Gifts Radiant Skin to All

SCORE 4.3

Average 310 Clicks Pub: Jun 23, 17

Unisex Tinted Moisturizers

Charlotte Tilbury's 'Unisex Healthy Glow' Gifts Radiant Skin to All

Many tinted moisturizers on the market are formulated, packaged and branded for female consumers, but the new one from Charlotte Tilbury introduces the brand’s first-ever unisex product. The... [More]

Mud-Based Unisex Skincare - 'For Two' Creates an Androgynous Product Range with Mud Extract

SCORE 3.6

Mild 492 Clicks Pub: Sep 13, 17

Mud-Based Unisex Skincare

'For Two' Creates an Androgynous Product Range with Mud Extract

‘For Two’ is a natural line of unisex skincare products that includes mud extract as a key ingredient. Mud extract can be found as a main component in many of the brand’s simply... [More]

Bug Repellant Colognes - REMIX by Giselle Wasfie's Unisex Cologne Also Deters Pests

SCORE 3.8

Mild 225 Clicks Pub: Oct 9, 17

Bug Repellant Colognes

REMIX by Giselle Wasfie's Unisex Cologne Also Deters Pests

‘WEED’ is a unisex cologne product from REMIX by Giselle Wasfie that may also be used as a bug repellant. The fragrance product takes the form of an all-natural, non-toxic scent that... [More]