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Neutral Cosmetic

Gender neutrality has entered the cosmetic industry

Rather than offering cosmetic items that are targeted at either women or men, brands are increasingly taking gender neutral approaches to the branding of their beauty related items. Brands are recognizing the benefits of this type of marketing due to its ability to target a wider range of consumers. As consumers become more specific in their preferences and brands try to personalize their offerings to cater to this shift, companies are realizing that limiting target audiences even further by something as arbitrary as gender is counterproductive.
Workshop Question - How can your brand cater to consumers' desire for niche and personal products and services, while simultaneously avoiding the excessive restriction of target audiences?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
74,699 Total Clicks
Date Range:
Sep 15 — Oct 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Organic Travel Cosmetics Kits
Organic Travel Cosmetics Kits
This Travel Skincare Kit from Grown Alchemist is Everything You Need
This stylish travel skincare kit from Grown Alchemist is an all-natural solution to aesthetically pleasing, high quality skincare during a journey. The indulgent travel kit is packed with high-... MORE
Floral Unisex Deodorants
Floral Unisex Deodorants
Agent Nateur Created a Fragrant Deodorant for Men and Women
As much as floral scents are traditionally only thought of as appealing to women, Agent Nateur created a unique unisex deodorant called the ‘h o l i ( s † i c k ) N°3 d e o d o r a n t.&#... MORE
Unisex Dopp Kits
Unisex Dopp Kits
The Travellr Razor Case and Travel Bag Can be Used by Guys or Gals
Dopp kits are traditionally intended for men to use, but the Travellr Razor Case and Travel Bag from Range Leather Co. allows guys or gals to enjoy the design aesthetic. Crafted from supple leather,... MORE
Unisex Tinted Moisturizers
Unisex Tinted Moisturizers
Charlotte Tilbury's 'Unisex Healthy Glow' Gifts Radiant Skin to All
Many tinted moisturizers on the market are formulated, packaged and branded for female consumers, but the new one from Charlotte Tilbury introduces the brand’s first-ever unisex product. The... MORE
Mud-Based Unisex Skincare
Mud-Based Unisex Skincare
'For Two' Creates an Androgynous Product Range with Mud Extract
‘For Two’ is a natural line of unisex skincare products that includes mud extract as a key ingredient. Mud extract can be found as a main component in many of the brand’s simply... MORE
Bug Repellant Colognes
Bug Repellant Colognes
REMIX by Giselle Wasfie's Unisex Cologne Also Deters Pests
‘WEED’ is a unisex cologne product from REMIX by Giselle Wasfie that may also be used as a bug repellant. The fragrance product takes the form of an all-natural, non-toxic scent that... MORE

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Unisex Teen Skincare
Unisex Teen Skincare
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Versatile Storage Shelves
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Family-Friendly Bug Sprays
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This Decorative Flower Pot Boasts Mosquito-Repelling Properties
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MosquitNo's Polo Shirt Design is Infused with a Mosquito Repellent
Mosquito-Repelling Bracelets
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These Bug Repellents from MosquitNo are Disguised as Jewelry Pieces
Natural Catnip Lotions
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'Lifestings' Insect Repellent Lotion is Made Without Deet and Citronella
Back Body Shavers
Back Body Shavers
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Eco-Friendly Shaving Foams
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The Tierra Cream Boasts a Complementary Natural Packaging Aesthetic
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The Aesop Deodorant is a Great Alternative to Roll-On Antiperspirant
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