Etude House offers a collection called Any Cushion Color Corrector – a series of differently hued products that aim to balance out the skin tone before foundation or concealer is applied.
Color correcting is a popular beauty habit that makeup lovers take advantage of in order to cut down on the amount of foundation or concealer they apply to their face. It involves applying seemingly unlikely colors onto the skin that are able to counteract the appearance of various skin imperfections. Green, for example, is able to cancel out any excessive redness in the skin.
The Any Cushion Color Corrector collection offered by Etude House comes in four different colors – Pink, Mint, Lavender and Illuminate – each of which are offered in a unique cushion package and that contain SPF to help protect the skin.
Key Themes Behind This Trend
- Color Correcting Makeup
- Disruptive innovation opportunity: Develop new color correcting makeup products with unique packaging and added skin protection features.
- Cushion Packaging
- Disruptive innovation opportunity: Explore new applications for cushion packaging in industries beyond beauty, such as pharmaceuticals or food packaging.
- Spf-infused Makeup
- Disruptive innovation opportunity: Create makeup products with built-in SPF for convenient sun protection and skin care.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation opportunity: Introduce new color correcting makeup products that cater to a wider range of skin tones and offer additional skincare benefits.
- Packaging
- Disruptive innovation opportunity: Develop eco-friendly and customizable cushion packaging solutions for various industries to reduce waste and enhance product presentation.
- Skincare
- Disruptive innovation opportunity: Combine skincare and makeup by creating multifunctional products that offer both color correction and sun protection benefits.
