There's a subscription service for virtually everything out there from music to food, so 'Book By Cadillac' is a new rental car service that is like a subscription service for cars.
Subscribers to 'Book By Cadillac' are privy to access to an app that enables them to choose between various vehicles that they want to drive from the car brand. When drivers decide that they want to swap out their current ride for another, 'Book By Cadillac' will drive the new vehicle to them and take the old one. This enables drivers to utilize the kind of vehicle they want when they want it. This could be having an Escalade for a skiing trip and a CTS-V when you're going for a drive down the coast.
Subscription Rental Car Services
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Boutique Automotive Shops