HP collaborated with Yarza Twins and Smirnoff for the beta launch of HP SmartStream Designer for Designers (D4D), a design solution suite that makes it possible for designers to both randomize and personalize packaging. For the project, the designers were challenged to create based on the idea of "Every one the same. Every one different."
To go along with the Smirnoff No. 21 brand, the Yarza Twins created 21 characters, plus 21 hats and 21 bodies. With HP's D4D, the designs could be mixed and matched, creating completely a completely cohesive collection with individually unique bottles.
HP also played an integral part in the creation of the one-of-a-kind designs in the Extraordinary campaign from Diet Coke, as well as the packaging used in the Nutella Unica collection.
Randomized Bottle Labels
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Zero Waste Food Packaging
Personalized Bean Cans
Custom Candy Vending Machines
Protein Bar Mixes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.