The 'HP SmartStream Designer for Designers' Creates Mix-and-Match Designs

 - Nov 21, 2017
References: www8.hp & thedieline
HP collaborated with Yarza Twins and Smirnoff for the beta launch of HP SmartStream Designer for Designers (D4D), a design solution suite that makes it possible for designers to both randomize and personalize packaging. For the project, the designers were challenged to create based on the idea of "Every one the same. Every one different."

To go along with the Smirnoff No. 21 brand, the Yarza Twins created 21 characters, plus 21 hats and 21 bodies. With HP's D4D, the designs could be mixed and matched, creating completely a completely cohesive collection with individually unique bottles.

HP also played an integral part in the creation of the one-of-a-kind designs in the Extraordinary campaign from Diet Coke, as well as the packaging used in the Nutella Unica collection.