Category
Fashion
Scaled Restraint
Trend cluster
Category
Spritzless
Scent
Perfumes in non-traditional formats engage the imagination of consumers.
4.5
Trend score
Trend
What is the Spritzless Scent trend?
Spritzless Scent: Perfumes are being repackaged in convenient and intriguing ways to generate more excitement among younger consumers who generally prefer to purchase beauty products they can show off in a selfie. Without needing to be sprayed, scents can be played and experimented with a lot more, offering the wearer more control and creativity over how aromas are placed onto their body. By offering unexpected packaging that engages consumers in new ways, perfume brands are reigniting the imagination of consumers, making the category more accessible and intriguing for newbies.
Trend themes
Themes within the Spritzless Scent trend
Three behaviours holding the trend together01
Non-traditional packaging
Perfume brands are repackaging their fragrances to generate more excitement among younger consumers, who prefer to purchase beauty products they can show off in a selfie.
02
Convenient and on-the-go formats
Consumers are gravitating towards portable perfume formats, such as wipes, brush-on applicators, and cushioned perfume gels, for on-the-go use.
03
Natural and eco-conscious ingredients
Consumers seeking natural fragrance options are turning to perfume oils composed of organic, natural extracts and essential oils.
Industry implications
What the Spritzless Scent trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry can explore innovative, non-traditional packaging and travel-friendly formats to optimize consumer experience.
For
Fragrance and Perfume
The fragrance and perfume industry can incorporate eco-conscious and natural ingredients to cater to consumers seeking non-chemical alternatives.
For
Travel and Tourism
The travel and tourism industry can offer practical on-the-go perfume options, such as portable wipes and brush-on applicators, to enhance overall customer experience.
Workshop question
How can you spark the imagination of your consumers through small re-positioning efforts?
Trend signals
Trend signals for Spritzless Scent
Trend score 4.5 out of 10, from popularity 74%, activity 52%, freshness 8%.
Popularity74%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Spritzless Scent trend
5 featured examples from Mar 25, 2016 to Sep 8, 2017CategoryFashion
Cushioned Perfume Gels
The Demeter Cushion Perfume is Available in 8 Scent Varieties
Innovations in fragrance formulation and application techniques continue to create opportunities within the fragrance industry for companies that prioritize consumer convenience…
CategoryFashion
Portable Perfume Wipes
Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
The personal care industry can capitalize on the convenience trend by developing more innovative and sustainable single-use wipes for various purposes.
CategoryFashion
Brush-On Perfumes
This Fragrance from Byredo is Available With a Brush-On Applicator
The fragrance industry can benefit from innovative and easy-to-use products like brush-on perfumes that cater to the needs of their customers.
CategoryMarketing
Soothing Perfume Oils
H&M Beauty Offers an Eco-Conscious, Portable Fragrance
The personal care industry can develop natural and organic fragrance products that are eco-certified and offer aromatherapy benefits like the H&M Conscious perfume oil.
CategoryFashion
Solid Aromatherapy Perfumes
Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body
Companies in the beauty and cosmetics industry can capitalize on the trend towards natural ingredients and the demand for products that offer therapeutic benefits.
