Spritzless Scent

Perfumes in non-traditional formats engage the imagination of consumers

Implications - Perfumes are being repackaged in convenient and intriguing ways to generate more excitement among younger consumers who generally prefer to purchase beauty products they can show off in a selfie. Without needing to be sprayed, scents can be played and experimented with a lot more, offering the wearer more control and creativity over how aromas are placed onto their body. By offering unexpected packaging that engages consumers in new ways, perfume brands are reigniting the imagination of consumers, making the category more accessible and intriguing for newbies.
SCORE 7.3
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24,277 Total Clicks
Mar 16 - Sep 17
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FashionCosmetics
Featured Examples
Cushioned Perfume Gels - The Demeter Cushion Perfume is Available in 8 Scent Varieties
SCORE 7.7
This Week and Hot 167 Clicks Pub: Sep 8, 17
Cushioned Perfume Gels
The Demeter Cushion Perfume is Available in 8 Scent Varieties
Fragrance library brand Demeter is known for changing the way that consumers experience scent, and its latest perfume gel formula is a new take on spray-free products. The Demeter Cushion Perfume... [More]
Portable Perfume Wipes - Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
SCORE 7.4
This Quarter and Warm 365 Clicks Pub: Jun 24, 17
Portable Perfume Wipes
Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
There are plenty of travel-sized perfume bottles that are available to consumers, but these perfume wipes from Pinrose present an even more convenient solution for those who are constantly on the go.... [More]
Brush-On Perfumes - This Fragrance from Byredo is Available With a Brush-On Applicator
SCORE 6.1
This Year and Warm 324 Clicks Pub: May 16, 17
Brush-On Perfumes
This Fragrance from Byredo is Available With a Brush-On Applicator
The new brush-on perfume from Byredo is the perfect solution for those seeking to smell great on the go. Carrying around a whole bottle of perfume can be a risky move. The glass bottle could break (... [More]
Solid Aromatherapy Perfumes - Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body
SCORE 5
Warm 638 Clicks Pub: Mar 25, 16
Solid Aromatherapy Perfumes
Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body
Skinfood’s trio of solid aromatherapy perfume products are packed with pleasing scents from fruits and vegetables that boasts a different property. While the No. 2 Energy Berry fragrance is... [More]
Soothing Perfume Oils - H&M Beauty Offers an Eco-Conscious, Portable Fragrance
SCORE 6.7
This Quarter and Warm 259 Clicks Pub: Jun 27, 17
Soothing Perfume Oils
H&M Beauty Offers an Eco-Conscious, Portable Fragrance
The H&M Conscious brand offers a perfume oil that is ideally suited for those who enjoy natural fragrances that they can use on-the-go. The perfume oil has aromatherapy functions and is based... [More]
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