The New York-based designer Nang Li has designed the packaging for SKINN, a gender neutral fragrance concept that reimagines how perfume bottles (and contents) are marketed to consumers.
There tends to be a pretty blatant divide between what is marketed towards women, and what is marketed towards men when it comes to fragrances. Everything from scent to packaging features outdated notions of who can wear what type of fragrance, and the goal of Nang Li was to create a "unique take on packaging that tries to marry the way the various senses engage with a particular product."
This minimalist gender neutral fragrance design makes a point about how products are sold to specific consumers, and outlines that those limitations are not always necessary.
What's Driving This Trend
- Gender Neutral Fragrance
- Opportunity for disrupting the fragrance industry by creating inclusive scents and packaging that defy traditional gender norms.
- Unique Packaging Design
- Opportunity to revolutionize product packaging by creating visually appealing and engaging designs that appeal to multiple senses.
- Challenging Traditional Marketing
- Opportunity to disrupt the marketing strategies in the fragrance industry by reimagining how scents are marketed and breaking free from outdated gender stereotypes.
Who This Affects Most
- Fragrance
- Opportunity for fragrance companies to explore gender neutral scents and packaging to appeal to a wider range of consumers.
- Packaging Design
- Opportunity for packaging companies to develop innovative and visually striking designs that challenge traditional packaging norms and enhance the overall customer experience.
- Marketing
- Opportunity for marketing professionals to adopt new strategies that promote inclusivity and break away from gender-specific marketing tactics in the fragrance industry.
