Nang Li Reimagines How People Engage with Fragrances

 - Sep 6, 2017
References: thedieline
The New York-based designer Nang Li has designed the packaging for SKINN, a gender neutral fragrance concept that reimagines how perfume bottles (and contents) are marketed to consumers.

There tends to be a pretty blatant divide between what is marketed towards women, and what is marketed towards men when it comes to fragrances. Everything from scent to packaging features outdated notions of who can wear what type of fragrance, and the goal of Nang Li was to create a "unique take on packaging that tries to marry the way the various senses engage with a particular product."

This minimalist gender neutral fragrance design makes a point about how products are sold to specific consumers, and outlines that those limitations are not always necessary.