'Twilly d’Hermès' is a new fragrance that is described as "the scent of the Hermès girls," as it draws inspiration from the iconic design of the brand's Twilly scarf. As a fragrance that's inspired by an accessory from the high-end retailer, Twilly d’Hermès boasts a vibrant perfume bottle package with a stopper that resembles a hat and a silky scarf ribbon wrapped around its neck.
In terms of scent, Twilly d’Hermès was crafted by master perfumer Christine Nagel to have a fresh, floral and youthful scent that boasts notes of spicy ginger, sweet and creamy tuberose and warm sandalwood.
The all-new fragrance from Hermès is set to become available in the fall in a range of sizes, as well as an eau de parfum product.
Key Themes Behind This Trend
- Scarf-inspired Fragrances
- The fragrance industry can explore the concept of creating perfumes inspired by iconic fashion accessories, offering unique and innovative scent experiences.
Where This Applies
- High-end Retail
- Luxury retailers can leverage the trend of creating fragrance lines inspired by their iconic designs, tapping into the lucrative perfume market.
