Fast food has the reputation for being tasty but inherently high in calories and unhealthy ingredients, so THE TABLE by KFC is positioned to be a way for the brand to help change these perceptions. The new deli-style retail store is set to open in the S-PAL Sendai shopping center in Sendai City, Miyagi Prefecture in Japan on August 5 with a business model that is exclusively focused on takeout.
The offerings from the new store from KFC will include healthy yet tasty options that are all focused on delivering exceptional flavor using quality ingredients. THE TABLE by KFC comes as one of the brands several moves to change perceptions of it as just a spot to pick up fried chicken.
Deli-Style QSR Takeout Shops
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Fast Food Salad Shops
Interactive Fast Food Windows
Fried Chicken Smartphones
Animatronic Order-Taking Robots
Limited-Edition QSR Online Stores