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Fitness Fandom

Fitness gear caters to pop culture fanatics with themed merchandise

Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits.
Workshop Question - What unexpected pop cultural elements can you incorporate into your product offering in order to cater to niche consumer groups?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
112,819 Total Clicks
Date Range:
Sep 16 — Sep 17
Trending:
Warm
Consumer Insight Topics:

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