Fitness Fandom

Fitness gear caters to pop culture fanatics with themed merchandise

Implications - As the health and wellness movement continues to expand on its already considerable breadth of influence, cult pop culture franchises are lending their branding to workout wear and at-home fitness equipment. This shift highlights the extent to which individuals see their fandoms as extensions of their personal brands, with room for organic incorporation in other areas of interest such as athletic or other pursuits.
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
62,513 Total Clicks
Sep 16 - Sep 17
Fresh and Warm
Pop CultureLifestyleSportsHealth
Featured Examples
Sci-Fi Fitness Equipment - Onnit Has Released Star Wars-Themed Fitness Equipment
SCORE 9.6
Recent and Viral 1,864 Clicks Pub: Sep 6, 17
Sci-Fi Fitness Equipment
Onnit Has Released Star Wars-Themed Fitness Equipment
The influence of the Star Wars franchise has extended into the world of fitness and exercise with a series of Star Wars-themed fitness equipment that’s equal parts hilarious and terrifying.... [More]
Athletic Fairy Tale Footwear - New Balance Created Beauty and the Beast Shoes for Women and Girls
SCORE 7.3
This Year and Warm 1,829 Clicks Pub: Apr 5, 17
Athletic Fairy Tale Footwear
New Balance Created Beauty and the Beast Shoes for Women and Girls
To coincide with the release of Disney’s live-action retelling of Beauty and the Beast, New Balance launched a collection of Beauty and the Beast shoes for women and girls. The athletic... [More]
Game-Inspired Athletic Wear - Fierce Edge Workout Apparel Turns Athletes into Video Game Characters
SCORE 6.1
This Year and Warm 1,129 Clicks Pub: Sep 22, 16
Game-Inspired Athletic Wear
Fierce Edge Workout Apparel Turns Athletes into Video Game Characters
Adding a boost of style and ensuring maximum capabilities, the Fierce Edge workout apparel is designed with style and functionality in mind. Available in a wide array of styles to choose from for... [More]
Rapper-Designed Cleats - The YEEZY Cleats Given to DeAndre Hopkins Will Likely Be Offered Publicly
SCORE 5.7
This Year and Warm 356 Clicks Pub: Sep 14, 16
Rapper-Designed Cleats
The YEEZY Cleats Given to DeAndre Hopkins Will Likely Be Offered Publicly
A new collaborative design between Kanye West and adidas Football has resulted in a pair of YEEZY cleats. First leaked by DeAndre Hopkins, the wide receiver of the Houston Texans for the NFL, many... [More]
TV-Themed Training Devices - The 'Netflix Personal Trainer' is a DIY Project for Couch Potatoes
SCORE 5.9
This Year and Warm 204 Clicks Pub: Mar 8, 17
TV-Themed Training Devices
The 'Netflix Personal Trainer' is a DIY Project for Couch Potatoes
Those with a basic knowledge of coding and electronics will be able to put together the newest project from Netflix’s Make It series—theNetflix Personal Trainer. The DIY device makes it... [More]
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