Everyday Uplifting

Brands deliver subtle uplifting messages to buoy consumers' self-confidence

Implications - Self-confidence and self-care are increasingly important subjects for consumers, especially those within the Millennial and Gen Z demographics. In the past, brands have tackled the subject of self-confidence with grand campaigns, but brands that subtly insert confidence-inspiring messages into consumers' everyday experiences stand a greater chance of making a genuine connection with jaded, media-savvy young people.
SCORE 6.2
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33,092 Total Clicks
Jun 17 - Sep 17
This Week and Average
LifestyleHealthLife
Featured Examples
Motivation-Enhancing Subscription Boxes - The Accomplish Box is Filled with Inspirational Tools
SCORE 8.2
This Quarter and Hot 971 Clicks Pub: Jul 5, 17
Motivation-Enhancing Subscription Boxes
The Accomplish Box is Filled with Inspirational Tools
Human potential is unlimited, but sometimes, the only thing standing in the way of you achieving your dreams is a little encouraging push—the accomplish box does just that, giving consumers... [More]
Uplifting Pocket Planners - 'Unsolicited Advice' is an Agenda Filled with Encouraging Words
SCORE 7.4
This Week and Warm 285 Clicks Pub: Sep 6, 17
Uplifting Pocket Planners
'Unsolicited Advice' is an Agenda Filled with Encouraging Words
‘Unsolicited Advice’ is a small-scale 2018 weekly planner that provides uplifting words of encouragement, activities, as well as jokes throughout. This new planner marks the seventh... [More]
Positive Newspaper Publications - The Good Newspaper is Full of Happy Stories
SCORE 4.3
This Quarter and Average 110 Clicks Pub: Jun 30, 17
Positive Newspaper Publications
The Good Newspaper is Full of Happy Stories
Although its important to stay informed, opening the newspaper can be a draining and depressing addition to the morning routine of most consumers—The Good Newspaper was created as a solution... [More]
Co-Worker Kindness Apps - The GoodRipple Slack App Gives Suggestions for Doing Right by Colleagues
SCORE 5.4
This Quarter and Warm 135 Clicks Pub: Aug 2, 17
Co-Worker Kindness Apps
The GoodRipple Slack App Gives Suggestions for Doing Right by Colleagues
It’s easy to get bogged down in the minutia of one’s daily work schedule and let work become a chore rather than a joy, so GoodRipple is a tool to remind people that work is still a... [More]
Uplifting Mint Containers - Ice Breakers' Packages Introduce the 'Unicorn of Confidence'
SCORE 4.1
This Quarter and Average 115 Clicks Pub: Jun 19, 17
Uplifting Mint Containers
Ice Breakers' Packages Introduce the 'Unicorn of Confidence'
To coincide with its new Unicorn of Confidence campaign, Ice Breakers is launching new mint containers featuring the charismatic character. The Millennial-targeted packaging boast designs that... [More]
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