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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more

Everyday Uplifting

Brands deliver subtle uplifting messages to boost consumers' self-confidence

Implications - Self-confidence and self-care are increasingly important subjects for consumers, especially those within the Millennial and Gen Z demographics. In the past, brands have tackled the subject of self-confidence with grand campaigns, but brands that subtly insert confidence-inspiring messages into consumers' everyday experiences stand a greater chance of making a genuine connection with jaded, media-savvy young people.
Workshop Question - Without resorting to an advertising campaign, how can your brand deliver an uplifting message to consumers?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
83,172 Total Clicks
Date Range:
Jun 17 — Sep 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

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