Viken Plan's Tights are Covered in Wacky Patterns
References: vikenplan.world.taobao & boingboing.net
Whereas once tights were either plain black or completely unnoticeable, Chinese company 'Viken Plan's' tights are just the opposite. Plastered with dazzling arrays of colors and patterns, the tights make themselves seen on any pair of legs.
Viken Plan's tight patterns fall into two categories: abstract color and pictorial. Within the colorful category there are simple designs, like polka-dots with a blur effect and Keith Haring-esque 80s-inspired blobs and shapes. But the pictorial tights are where Viken Plan gets really wacky. The images on the tights range from polar bears to American fast food in fine China to a fully detailed pastoral farm scene.
Though many of the patterns appear childish, the tights are in adult sizes, exemplifying the Millennial urge to reconnect with childhood.
Viken Plan's tight patterns fall into two categories: abstract color and pictorial. Within the colorful category there are simple designs, like polka-dots with a blur effect and Keith Haring-esque 80s-inspired blobs and shapes. But the pictorial tights are where Viken Plan gets really wacky. The images on the tights range from polar bears to American fast food in fine China to a fully detailed pastoral farm scene.
Though many of the patterns appear childish, the tights are in adult sizes, exemplifying the Millennial urge to reconnect with childhood.
Trend Themes
1. Quirky Tights - The trend of brightly colored or patterned tights with pictorial designs is disrupting the fashion industry and appealing to the Millennial generation's desire to reconnect with childhood.
2. Pictorial Designs - A growing trend of pictorial designs on tights is creating opportunities for companies to stand out in the fashion market with unique, creative and innovative designs.
3. Colorful Fashion - The trend of vibrant, colorful clothing is disrupting the fashion industry and offering consumers a way to express their individuality with unconventional fashion choices.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace the trend of quirky tights and create new lines of unique and colorful clothing that appeals to the Millennial market.
2. Design - Designers specializing in fashion and textiles have the opportunity to create innovative and eye-catching pictorial designs for tights that disrupts traditional fashion norms.
3. Retail - The retail industry has an opportunity to expand their offerings by embracing the trend of colorful and quirky tights and stocking them in their stores, appealing to a niche market of consumers.
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