The Trunk Club Personalizes Style Choices for Men Who Hate Shopping
Christopher DeLuca — May 29, 2011 — Fashion
References: trunkclub & springwise
Trunk Club is a new company that promises to fill the niche of men who want to dress in style but who also do not have an inclination towards spending long hours shopping to pick out the perfect items. The company lets men pick out what they like best from their website and it's shipped right to their door.
Trunk Club has a range of brands and styles for men to pick out on their website. After the customer picks out the clothes that they want, the items are shipped for the customer to try on. Whatever the customer likes, he keeps and pays for; anything else is sent back. All shipping in the process is free. Trunk Club has created a very interesting business model.
Trunk Club has a range of brands and styles for men to pick out on their website. After the customer picks out the clothes that they want, the items are shipped for the customer to try on. Whatever the customer likes, he keeps and pays for; anything else is sent back. All shipping in the process is free. Trunk Club has created a very interesting business model.
Trend Themes
1. Curated Clothing Services - Trunk Club offers a curated clothing service for men, eliminating the need for long hours of shopping.
2. Personalized Style Choices - Trunk Club allows men to personalize their style choices by selecting clothes they like from their website.
3. Convenience Through Doorstep Delivery - Trunk Club provides convenience through doorstep delivery of selected clothing items, saving customers time and effort.
Industry Implications
1. E-commerce - The curated clothing service provided by Trunk Club showcases disruptive innovation in the e-commerce industry.
2. Fashion - Trunk Club's personalized style choices disrupt the fashion industry by offering a tailored shopping experience.
3. Logistics - Trunk Club's doorstep delivery model presents disruptive innovation opportunities in the logistics industry.
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