SiriusXM Will Launch a Reduced Rate Student Subscription
Daniel Johnson — August 26, 2019 — Tech
SiriusXM will launch a student subscription, which is available at a largely discounted rate. SiriusXM's student subscription will offer over 200 channels for a $4 a month price point. This is a large markdown form the normal $13 a month charge for the company's standard subscription. Eligible customers will have to verify that they are a student in order to access the discounted rate.
SiriusXM's student promotion is an effort to grow amongst a younger customer base. The reduced price is at a similar price to many streaming services offered, which are already popular with younger consumers. The service also offers SiriusXM video, as well as personalized stations that are created using Pandora. Users are also able to access on-demand content, either online or using a mobile device.
Image Credit: SirusXM
SiriusXM's student promotion is an effort to grow amongst a younger customer base. The reduced price is at a similar price to many streaming services offered, which are already popular with younger consumers. The service also offers SiriusXM video, as well as personalized stations that are created using Pandora. Users are also able to access on-demand content, either online or using a mobile device.
Image Credit: SirusXM
Trend Themes
1. Discounted Student Subscriptions - Companies can explore offering discounted subscriptions for students to attract a younger customer base and compete with popular streaming services.
2. Personalized Station Creation - Personalization can be added to subscription services to create a unique customer experience and increase engagement.
3. Multi-platform Access - Subscription services that offer access across multiple platforms and devices can enhance customer experience and convenience.
Industry Implications
1. Media Streaming - Media streaming services can compete with SiriusXM's student promotion by similarly offering discounted student subscriptions, personalized station creation, and multi-platform access.
2. Education - Educational institutions can partner with subscription services to offer discounted rates to students as a part of their student perks program, providing more value to students.
3. Automotive - Satellite radio can partner with car manufacturers to offer discounted student subscriptions as an added feature to new car purchases, attracting more younger consumers.
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