SiriusXM will launch a student subscription, which is available at a largely discounted rate. SiriusXM's student subscription will offer over 200 channels for a $4 a month price point. This is a large markdown form the normal $13 a month charge for the company's standard subscription. Eligible customers will have to verify that they are a student in order to access the discounted rate.
SiriusXM's student promotion is an effort to grow amongst a younger customer base. The reduced price is at a similar price to many streaming services offered, which are already popular with younger consumers. The service also offers SiriusXM video, as well as personalized stations that are created using Pandora. Users are also able to access on-demand content, either online or using a mobile device.
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