Shawn Demumbrum has begun creating a comic strip based on songs from the oeuvre of the iconic alternative rock band The Smiths. The comics will be published collectively as a series released some time in November with the title 'Unite and Take Over: Comic Stories Inspired by the Smiths.'
Shawn Demumbrum has come up with a brilliant concept for a comic anthology that will certainly have cross-over appeal for both the comic reader market and the alternative rock one.
Implications - Youth consumers are looking for iconic symbols of cool to associate themselves with. Certain cultural references have become galvanized as hip; one example is the 80s punk band Black Flag. Companies ought to consider how they can use references of cool to attract this demographic.