Shawn Demumbrum has begun creating a comic strip based on songs from the oeuvre of the iconic alternative rock band The Smiths. The comics will be published collectively as a series released some time in November with the title 'Unite and Take Over: Comic Stories Inspired by the Smiths.'
Shawn Demumbrum has come up with a brilliant concept for a comic anthology that will certainly have cross-over appeal for both the comic reader market and the alternative rock one.
Implications - Youth consumers are looking for iconic symbols of cool to associate themselves with. Certain cultural references have become galvanized as hip; one example is the 80s punk band Black Flag. Companies ought to consider how they can use references of cool to attract this demographic.
What Makes This Trend Stand Out
- Cultural Reference Marketing
- Companies can leverage iconic cultural references like alternative rock bands to attract youth consumers.
- Cross-market Appeal
- Creating products or experiences with crossover appeal between different industries can tap into new customer segments.
- Iconic Symbolism
- Youth consumers seek iconic symbols of cool to associate themselves with, providing opportunities for brands to create products that align with these symbols.
Sectors Adopting This
- Music Merchandise
- The music merchandise industry can capitalize on iconic alternative rock bands by creating merchandise inspired by their songs or imagery.
- Comic Publishing
- The comic publishing industry can explore collaborations with musicians or bands to create comic books based on their discography, appealing to fans of both mediums.
- Youth Marketing
- Brands targeting youth consumers have the opportunity to incorporate iconic cultural references into their marketing strategies to resonate with this demographic.
