Usually you look like a complete fool when you accidently leave the price tag on your new threads, but Marshalls decided to make a street campaign out of the idea. The retailer sent a team out on the streets of Chicago dress in their clothes with gigantic price tags. They also tied in radio to the stunt.
Implications - Heinz Ketchup's inverted bottle is the perfect example of the creativity that's being used to pull in consumers. This type of strategy helps make light of common ridicules that consumers are embarrassed about on a day-to-day basis. The humorous nature of these campaigns shows off the lighter side of corporate companies that consumers can easily relate to.