Angela Lowe — September 20, 2006 — Marketing
References: adrants
Usually you look like a complete fool when you accidently leave the price tag on your new threads, but Marshalls decided to make a street campaign out of the idea. The retailer sent a team out on the streets of Chicago dress in their clothes with gigantic price tags. They also tied in radio to the stunt.
Implications - Heinz Ketchup's inverted bottle is the perfect example of the creativity that's being used to pull in consumers. This type of strategy helps make light of common ridicules that consumers are embarrassed about on a day-to-day basis. The humorous nature of these campaigns shows off the lighter side of corporate companies that consumers can easily relate to.
Implications - Heinz Ketchup's inverted bottle is the perfect example of the creativity that's being used to pull in consumers. This type of strategy helps make light of common ridicules that consumers are embarrassed about on a day-to-day basis. The humorous nature of these campaigns shows off the lighter side of corporate companies that consumers can easily relate to.
Trend Themes
1. Street Campaigns - Opportunity for businesses to use humorous street campaigns to engage with consumers and promote their products.
2. Creative Marketing - Using creativity in marketing strategies to turn everyday consumer embarrassments into lighthearted promotional campaigns.
3. Consumer Engagement - Creating engaging campaigns that consumers can relate to and find humor in, strengthening brand-consumer connections.
Industry Implications
1. Retail - Retailers can use street campaigns with humorous elements to attract attention and drive foot traffic to their stores.
2. Advertising - Opportunity for advertising agencies to develop creative marketing strategies that leverage consumer embarrassments in a lighthearted way.
3. Consumer Goods - Companies in the consumer goods industry can use humor to engage with target audiences and promote their products in unique ways.
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