'Inside Instruments' by Bjoern Ewers is a Clever Ad Campaign

 - Mar 12, 2012
References: behance.net & thisiscolossal
Inside Instruments by Bjoern Ewers is a brilliant advertising campaign for the Berlin Philharmonic Orchestra that is an imaginative set of photographs taken on the inside of musical instruments. The perception of the series is hard to grasp at first due to the vast space in each photograph that makes it difficult to resize to better understand the proportions.

Inside Instruments by Bjoern Ewers presents a view into the world on the inside of a violin, cello, flute and pipe organ, and are wonderfully done as they succeed in challenging the viewers perception, making a memorable campaign.

Bjoern Ewers is a Berlin-based photographer who oversaw art direction for the intricately detailed campaign for the iconic philharmonic orchestra of Germany's capital city.