Impossible Software Uses Dynamic Content to Punch Up Ads
Sarah Moore — March 28, 2012 — Tech
References: impossiblesoftware & techcrunch
Impossible Software has made digital video marketing more interactive than ever before.
Product placement has traditionally been anything but subtle, with most consumers able to pick out the item being advertised immediately and thus, becoming suspicious of it. However, Impossible Software has come up with a way to more casually and seamlessly inject products or messages into video content to make it appear that it was always there to begin with.
To monetize video content, the buyer simply would select the type of product and the placement of the object within the video (either still or moving) to create an ad where there had not been one before.
Though other companies have dabbled with this technology before, the difference is that videos created with Impossible Software are accessible to viewers on tablets and smartphones as well as traditional mediums. While this type of advertising may still have some negative connotations, the technology associated with digitizing custom content is something to keep an eye on.
Product placement has traditionally been anything but subtle, with most consumers able to pick out the item being advertised immediately and thus, becoming suspicious of it. However, Impossible Software has come up with a way to more casually and seamlessly inject products or messages into video content to make it appear that it was always there to begin with.
To monetize video content, the buyer simply would select the type of product and the placement of the object within the video (either still or moving) to create an ad where there had not been one before.
Though other companies have dabbled with this technology before, the difference is that videos created with Impossible Software are accessible to viewers on tablets and smartphones as well as traditional mediums. While this type of advertising may still have some negative connotations, the technology associated with digitizing custom content is something to keep an eye on.
Trend Themes
1. Interactive Digital Video Marketing - Using dynamic content to seamlessly integrate products or messages into video content for a more engaging and effective advertising experience.
2. Digitizing Custom Content - Developing technologies to create and deliver personalized and targeted video content to viewers on various devices.
3. Subtle Product Placement - Finding innovative ways to subtly and naturally incorporate products or messages into video content without disrupting the viewing experience.
Industry Implications
1. Digital Advertising - Exploring new strategies and technologies to enhance the effectiveness of video marketing campaigns.
2. Video Production - Adopting new tools and techniques to integrate products or messages seamlessly into video content.
3. Mobile Marketing - Leveraging mobile devices to deliver interactive and personalized video ads to a wider audience.
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