Impossible Software Uses Dynamic Content to Punch Up Ads
Sarah Moore — March 28, 2012 — Tech
References: impossiblesoftware & techcrunch
Impossible Software has made digital video marketing more interactive than ever before.
Product placement has traditionally been anything but subtle, with most consumers able to pick out the item being advertised immediately and thus, becoming suspicious of it. However, Impossible Software has come up with a way to more casually and seamlessly inject products or messages into video content to make it appear that it was always there to begin with.
To monetize video content, the buyer simply would select the type of product and the placement of the object within the video (either still or moving) to create an ad where there had not been one before.
Though other companies have dabbled with this technology before, the difference is that videos created with Impossible Software are accessible to viewers on tablets and smartphones as well as traditional mediums. While this type of advertising may still have some negative connotations, the technology associated with digitizing custom content is something to keep an eye on.
Product placement has traditionally been anything but subtle, with most consumers able to pick out the item being advertised immediately and thus, becoming suspicious of it. However, Impossible Software has come up with a way to more casually and seamlessly inject products or messages into video content to make it appear that it was always there to begin with.
To monetize video content, the buyer simply would select the type of product and the placement of the object within the video (either still or moving) to create an ad where there had not been one before.
Though other companies have dabbled with this technology before, the difference is that videos created with Impossible Software are accessible to viewers on tablets and smartphones as well as traditional mediums. While this type of advertising may still have some negative connotations, the technology associated with digitizing custom content is something to keep an eye on.
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