These Diddy Innovations Show How His Influence has Altered Pop Culture

 - Dec 5, 2012
It's no secret that Sean Combs is one of the most important figures in hip-hop history. This collection of Diddy innovations will highlight some of his biggest game-changing moves of the last few years.

Combs is well-regarded for his movie-like, mail-room-to-the-boardroom trajectory, but he is also vaunted for his ability to effectively translate hip-hop culture to the corporate and mainstream world. In this collection of Diddy innovations, you will see classy commercials for his vodka Ciroc, as well as how his constant rebranding and name-switching has encouraged other artists to do the same.

My favorite of the Diddy innovations has to be his photoshoot for the Vogue October 2008 issue. Dressed down (but still dressed up) in a three-piece suit with the jacket off and flanked by his two young daughters, Combs shows how that the extent of Diddy innovations isn't simply confined to the music and alcohol worlds -- Combs influences style and culture with the same aplomb.