Blackberry scored big time when celebrities like Victoria Beckham, Jennifer Lopez and Nicole Richie began flaunting their Blackberry smart phones in front of the paparazzi. That type of a-list endorsement is something any business could thrive from.
A few other celebrities seen carrying a Blackberry include Lindsay Lohan, Paris Hilton, Kim Kardashian, Jessica Simpson, Kate Hudson, Tori Spelling, Sean Diddy Combs and the queen of trendsetters, Madonna.
Looks like product placement in paparazzi shots is the new marketing nugget.
Hey Blackberry: I'll hold your phones for the camera!