Auto-tune the News has gone explosively viral along with other auto-tune loving hits like 'I'm on a Boat' featuring T Pain for SNL, the infomercial Slap Chop, etc. This auto-tune diddy is made by auto-tuning a baby crying.
I suppose anything can be auto-tuned, and even a crying child is not free from the pop culture wrath of viral hits and memes made with auto-tune.
Implications - One of the most effective ways for a corporation or a brand to create a lasting image in the mind of consumers is by utilizing celebrities in a viral-baiting ad campaign. By taking a comedic angle, the brand immediately establishes itself as a company that doesn't take itself too seriously, which instantly attracts a young demographic.