Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Puff Daddy Aims to End Counterfeit Culture

 - Dec 11, 2006   Updated: Apr 21 2011
References: dontbuyalie & thestar
This weekend the Star covered a new anti-counterfeit campaign launched by Sean John (aka Puff Daddy). Can a hip rapper change our counterfeit culture?

Implications - Campaigns that are marketed towards ending counterfeit products tend to be disregarded amongst audiences; however, companies can play off of the fact that consumers have been proven to feel more happier with authentic products. Anti-theft campaigns need to be driven by audience inventive, as a consumer benefit drives a larger positive response to the message. Companies who are able to recognize that the target audience has a need for self-satisfaction can utilize the idea that luxurious goods will cause an increase in users' social standing to their advantage.