This weekend the Star covered a new anti-counterfeit campaign launched by Sean John (aka Puff Daddy). Can a hip rapper change our counterfeit culture?
Implications - Campaigns that are marketed towards ending counterfeit products tend to be disregarded amongst audiences; however, companies can play off of the fact that consumers have been proven to feel more happier with authentic products. Anti-theft campaigns need to be driven by audience inventive, as a consumer benefit drives a larger positive response to the message. Companies who are able to recognize that the target audience has a need for self-satisfaction can utilize the idea that luxurious goods will cause an increase in users' social standing to their advantage.
Don't Buy a Lie
More Stats +/-
Eco-Friendly Swiss Army Knives
Versatile Home Beverage Brewers
Limited-Edition Vinyl Toys
Interactive Product-Displaying Showrooms
Garlic Sauce Publicity Stunts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.