As social media became a more popular outlet for people to find out the news, the prevalence of "fake news" also increased. In an effort to combat this issue, Canon Nordic partnered with creative agency Uncle Grey to launch the Truthmark, a global database where both photographers and viewers can verify the authenticity of a photograph. This is especially useful as photographs often get twisted in order to manipulate the reader's emotions, and ultimately, skew a story.
Uncle Grey elaborated on the decision, stating "we’ve seen so many photoshopped pictures or videos and the rise of deep fakes. It makes people question the product that Canon delivers. Throughout the year this will be the project that Canon builds on.”
Image Credit: Canon Truthmark
Why This Trend Is Growing
- Anti-fake-news Verification Tools
- There is a need for more verification tools, like Truthmark, that can help combat the spread of fake news on social media.
- Authenticity Verification Services
- Businesses can offer authenticity verification services, like Truthmark, to help build trust with customers and prevent fraud.
- Consumer Demand for Truth and Transparency
- As consumers become increasingly skeptical of online content, there is a growing demand for truth and transparency in all industries.
Industries Being Reshaped
- Photography
- The photography industry can benefit from developing more anti-fake-news tools, like Truthmark, that can help ensure the authenticity of images.
- Journalism and News Media
- News media organizations can use authentication services, like Truthmark, to help restore public trust in journalism and combat the spread of fake news.
- Social Media and Tech
- Social media platforms and tech companies can create similar verification tools, like Truthmark, to help curb the spread of fake news and restore credibility in their platforms.
