Pharrell Williams is the gold standard of stylishly combining nerdy and cool. Who else could pull off blinging-out the mushroom and star from Mario Kart? Not just anyone with a successful fashion line and respected music career could make that happen: I am looking at you, Diddy.
Diamond encrusted and worth many more dollars than points, the Mario Kart jewelry from Pharrell Williams gives any outfit extra life.
Implications - Young people who have just entered the workforce are looking to express their feelings through symbols. Companies can capitalize on this by providing consumers with products that reflect their feelings of jubilance and draw from fond childhood nostalgia.