Sean â€œDiddyâ€ Combs is launching his first women's scent, Unforgivable Woman, live on MySpace. The rap mogul will make history as the launch party is broadcast live online today. Hosted inside a $35 million mansion on New York's Upper East Side, millions of viewers will have access to the red carpet arrivals, and even get a look inside the event. Starting at 7 PM PST/ 10 PM EST, hosts will ask user-generated questions (via instant message) to P.Diddy and other celebrities present. They'll also take viewers inside to watch the Unforgivable models, listen to DJ Soul's music and see the luxurious decorations. Don't miss the party!
P Diddy has an affinity for big productions. Trend Hunter featured Unforgivable for men, his fragrance fused with champagne: