If you need someone to brand your hotel for you, it's safe to assume that Larisa Mamonova is the gal for the job. Even with just a mock project for a logo class, Mamonova was able to create a graphic so arresting that you'd assume the thing was already adorning real-world spaces.
The red "Russky" logo that Larisa Mamonova designed is for a project that required Ms. Mamonova to brand an entire hotel. She opted to take the project to prestigious territory and the result is a series of products that's so refined, it'd make P. Diddy jealous.
Implications - Many postsecondary institutions are producing high-caliber students that have creative talents exceeding those found currently working in industry. Corporations may seek out talent from academic settings, as these individuals are at the forefront of innovation in their respective fields.
What Makes This Trend Stand Out
- High-caliber Students
- Corporations may seek out talent from academic settings, as these individuals are at the forefront of innovation in their respective fields.
- Creative Talents
- Postsecondary institutions are producing students with creative talents exceeding those found currently working in industry, presenting opportunities for new and disruptive innovations.
- Innovation in Academia
- The growing innovation in academic settings can result in groundbreaking developments that can be applied across industries, driving disruption and growth.
Sectors Adopting This
- Hospitality
- The hotel industry can benefit from sourcing talent from postsecondary institutions to drive innovative branding strategies and create unique guest experiences.
- Design
- The design industry should explore collaborations with high-caliber students to tap into their creative talents and push boundaries, creating disruptive and unique products.
- Marketing and Advertising
- Marketing and advertising agencies can partner with academic institutions to access emerging creative talents and leverage their innovation to drive cutting-edge campaigns and strategies.
