A new AI-powered music video proves that product placement deals can be an afterthought in the production process. When watching the latest music video by the Spanish-language artist Giovanny Ayala, the viewer might notice the Tecate bottles scattered throughout the scenes. Product placement is nothing new in the music video world, especially for a brand as big as Heineken-owned Tecate. What is notable, is that this product placement was digitally altered after the video had been filmed.
The video was made in collaboration with the AI company Mirriad who now have the technology to seamlessly weave products into a shot, making them appear as natural as possible. This postproduction inspection opens up a lot of possibilities for product placement deals, representing yet another industry that AI is disrupting.
Image Credit: Tecate