This Music Video Digitally Altered Products Using AI
Ellen Smith — January 15, 2021 — Pop Culture
References: adweek
A new AI-powered music video proves that product placement deals can be an afterthought in the production process. When watching the latest music video by the Spanish-language artist Giovanny Ayala, the viewer might notice the Tecate bottles scattered throughout the scenes. Product placement is nothing new in the music video world, especially for a brand as big as Heineken-owned Tecate. What is notable, is that this product placement was digitally altered after the video had been filmed.
The video was made in collaboration with the AI company Mirriad who now have the technology to seamlessly weave products into a shot, making them appear as natural as possible. This postproduction inspection opens up a lot of possibilities for product placement deals, representing yet another industry that AI is disrupting.
Image Credit: Tecate
The video was made in collaboration with the AI company Mirriad who now have the technology to seamlessly weave products into a shot, making them appear as natural as possible. This postproduction inspection opens up a lot of possibilities for product placement deals, representing yet another industry that AI is disrupting.
Image Credit: Tecate
Trend Themes
1. AI-powered Product Placement - AI-powered post-production inspection and product placement disrupts the traditional process of product placement in video production.
2. Seamless Integration of Products in Digital Content - AI technology that can weave products into a shot provides new opportunities for seamless product integration in digital content.
3. Improved Targeting of Ads in Video Production - AI-powered product placement allows for improved targeting and placement of ads in video production.
Industry Implications
1. Video Production - AI-powered product placement is disrupting traditional product placement in video production.
2. Advertising - Improved targeting and placement of ads in video production through AI-powered product placement is disrupting the advertising industry.
3. AI - AI companies like Mirriad are disrupting the industry of product placement through their AI-powered technology.
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