The Hans Brinker Budget Hotel is Proud of Its Poor Service
Jamie Danielle Munro — May 21, 2011 — Marketing
References: hans-brinker & adverblog
Most hotels try to promote their outstanding customer service or elegant rooms that give them an edge over other competitors. The Hans Brinker Budget Hotel in Amsterdam, however, embraces its terrible reputation and actually uses this to promote just how bad it really is.
The newest campaign for the hotel consists of an interactive staff training video. Apparently, the receptionist has a hot temper, so to try and quell her rage, the ad allows visitors to ask questions. By typing in a query, visitors will get a response but it might not be the friendliest answer. This is just one advertisement for the Hans Brinker Budget Hotel promoting its terrible service. At least they embrace mediocrity and use it to their advantage.
The newest campaign for the hotel consists of an interactive staff training video. Apparently, the receptionist has a hot temper, so to try and quell her rage, the ad allows visitors to ask questions. By typing in a query, visitors will get a response but it might not be the friendliest answer. This is just one advertisement for the Hans Brinker Budget Hotel promoting its terrible service. At least they embrace mediocrity and use it to their advantage.
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