The Hans Brinker Budget Hotel is Proud of Its Poor Service
Jamie Danielle Munro — May 21, 2011 — Marketing
References: hans-brinker & adverblog
Most hotels try to promote their outstanding customer service or elegant rooms that give them an edge over other competitors. The Hans Brinker Budget Hotel in Amsterdam, however, embraces its terrible reputation and actually uses this to promote just how bad it really is.
The newest campaign for the hotel consists of an interactive staff training video. Apparently, the receptionist has a hot temper, so to try and quell her rage, the ad allows visitors to ask questions. By typing in a query, visitors will get a response but it might not be the friendliest answer. This is just one advertisement for the Hans Brinker Budget Hotel promoting its terrible service. At least they embrace mediocrity and use it to their advantage.
The newest campaign for the hotel consists of an interactive staff training video. Apparently, the receptionist has a hot temper, so to try and quell her rage, the ad allows visitors to ask questions. By typing in a query, visitors will get a response but it might not be the friendliest answer. This is just one advertisement for the Hans Brinker Budget Hotel promoting its terrible service. At least they embrace mediocrity and use it to their advantage.
Trend Themes
1. Embracing Negative Reputation - Brands can leverage their negative reputation and create campaigns that highlight their flaws and shortcomings.
2. Interactive Training Ads - Interactive training videos or ads can be an engaging way to train employees and assess their responses in various scenarios.
3. Real-time Response Marketing - Implementing real-time response marketing can be an effective way to engage with customers and create memorable experiences.
Industry Implications
1. Hospitality - Hospitality industry can embrace negative reviews, feedback, or reputation and use it to their advantage to create buzz and innovation that sets them apart.
2. Advertising - Advertising industry can explore and create innovative ads that actively engage customers in real-time conversations and interactions.
3. Employee Training - Employee training industry can create interactive training videos or simulations that assess employees' responses and provide real-time feedback for improving their skills.
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