Humanaut is hosting a "Brand Roast" in which 10 brands can signup to be publicly insulted by professional comedians. Humor is often a vehicle for the truth, and those looking for unique insights might be drawn to this event. While it costs $15,000 to participate, Humanaut offers to turn the insults into actionable insights, providing something much more authentic than traditional market research could present.
The event is being promoted alongside a video from founder David Littlechild, who thoughtfully reminds potential participants that “no one is more brutally honest than stand-up comedians....They’ll mercilessly roast your brand and tear your strategy to pieces,” he says, “all for the price of a bunch of stupid banner ads.”
Image Credit: Humanaut