Awake NY and Woolrich Dropped a Jacket for Seasonal Transitions
References: losangeles.doverstreetmarket & highsnobiety
Awake NY and Woolrich worked in collaboration on a jacket series designed for the Fall 2018 season -- the capsule is comprised of a single design in three different colorway options. The collaborative jacket is entitled the 'Timber' and it is a cozy piece that is perfect for the temperature changes during seasonal transitions. The tonal options include red, blue and gray -- all of which are complete in a plaid design.
Notably, the outerwear features a button-enclasped pocket over the chest with embellished branding details that read "Awake NY' in contrasting hues. The full range of cozy pieces are now available for purchase at Dover Street Market Los Angeles.
Notably, the outerwear features a button-enclasped pocket over the chest with embellished branding details that read "Awake NY' in contrasting hues. The full range of cozy pieces are now available for purchase at Dover Street Market Los Angeles.
Trend Themes
1. Collaborative Fall Jacket Series - Opportunity to create exclusive capsule collections with multiple brands for seasonal transitions.
2. Tonal Plaid Design - Opportunity to incorporate plaid patterns in outerwear for a classic yet trendy look.
3. Embellished Branding Details - Opportunity to add unique branding elements to outerwear, enhancing brand recognition.
Industry Implications
1. Fashion Retail - Fashion retailers can introduce exclusive collaboration collections to attract customers during seasonal transitions.
2. Outerwear Manufacturing - Outerwear manufacturers can incorporate plaid designs in their products to cater to the demand for trendy fall apparel.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create unique branding elements on jackets to stand out and increase brand awareness.
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