Nature-Inspired Americana Apparel

Woolrich's 'The Outsiders' Collection is Packed with Textures

American heritage brand Woolrich has officially unveiled its Fall/Winter 2022 collection called 'Outsiders,' and its chock-full of classic Americana looks.

The new collection draws inspiration from nature and features pieces that are designed to withstand harsh climates and extended outdoor wear. In addition, it features a varied color palette, with pieces utilizing beige, orange, white, green, and black hues. In terms of actual garments, the capsule consists of shirts, denim jeans, knitwear, puffer jackets, and utility trousers.

Two standout pieces include the Flannel Check Cruiser Shirt and the Manteco Virgin Double Wool Overshirt. The new flannel is made from herringbone cotton and delivers a highly-textured look, while the wool overshirt is made from double-faced Manteco Italian wool and features bespoke patchwork.

Image Credit: Woolrich

Nature-inspired Apparel
Opportunity to innovate by creating durable yet stylish clothing that draws inspiration from nature.
Classic Americana Looks
Opportunity to create a retro-inspired clothing line with classic designs and colors.
Textured Clothing
Opportunity to create highly-textured clothing made from unique materials.

Industries Being Reshaped

Fashion
Fashion brands can innovate by designing durable yet stylish clothing inspired by nature and classic Americana looks.
Outdoor Gear
Outdoor gear brands can create durable and practical clothing that can withstand harsh outdoor conditions while still looking fashionable.
Textile Manufacturing
Textile manufacturers can develop new materials and methods to create highly-textured clothing made from unique materials.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 6%
Freshness 13%