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Narrative Flagship

Large brands offer unique amenities in-store to establish personality

Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint."
Workshop Question - What are some ways your brand can communicate your heritage and history in a more experiential manner?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 80 Examples:
601,544 Total Clicks
Date Range:
Mar 15 — Apr 17
Trending:
Hot

Featured Examples

Concert-Ready Retail Stores
Concert-Ready Retail Stores
This New Dr. Martens Store Boasts an Interactive Space for Gigs
London’s Camden Market is now home to a new 4,000 square foot Dr. Martens store that is spread out across two floors that show off products for men, women and children. The new flagship... MORE
Community Hub Supermarkets
Community Hub Supermarkets
This Award-Winning Whole Foods Austin Location is a Retail Playground
A winner of a ARE Design Award for sustainability, this ultra-hip Whole Foods Austin store boasts plenty of unique culinary delights and playful design elements. The laid back grocery store,... MORE
Handbag Personalization Kiosks
Handbag Personalization Kiosks
Coach Has Debuted a 'Craftsmanship Bar' Flagship Retail Concept
The Craftsmanship Bar is a new in-store customization kiosk to launch inside several flagship Coach stores around the world. The stations will allow customers to personalize their product after... MORE
Minimalist Design Emporiums
Minimalist Design Emporiums
The New MUJI Fifth Avenue Store Has a Custom Scent Lab
The recently opened MUJI Fifth Avenue flagship is the largest retail location from the Japanese brand of basics. Full of experiential amenities that will have you sticking around, the vibrant... MORE
Gamified Athletic Retailers
Gamified Athletic Retailers
This Decathlon Connect in Munich Features Digital Amenities
This Decathlon Connect store in Munich highlights the fast-growing French sports retailer’s dynamic in-store experience and the innovative value it offers. Located in Munich’s Stachus... MORE
Upscale Watch Boutiques
Upscale Watch Boutiques
The New London Larsson & Jennings Location Boasts an In-Store Fika Bar
The new London Larsson & Jennings store is an upscale timepiece shopping experience. Boasting a clean minimalist interior and an in-store Fika bar, the Covent Garden shop appears more like a... MORE
VR Convenience Stores
VR Convenience Stores
This 7-Eleven Features Smart Tables Equipped with VR Technology
Last summer, 7-Eleven opened a up a store equipped with smart tables that provide immersive VR experiences. Over the years, a number of retailers have turned to technology to elevate the shopping... MORE
Korean Beauty Brand Flagships
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
The popular Korean skincare brand Sulwhasoo recently opened a flagship store that gives consumers a new way to experience its products. With the growing demand for Korean beauty products both... MORE
Luxe In-Store Facial Treatments
Luxe In-Store Facial Treatments
The Aesop Richmond Boutique Will Now Offer In-store Spa Facials
The iconic Aesop Richmond store in London recently announced it will begin offering in-store facial treatments. An experiential means of showcasing the cult skincare brand’s product range, the... MORE

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