Narrative Flagship

Large brands offer unique amenities in-store to establish personality

Implications - As brick-and-mortar retailers work to entice consumers into stores, many established brands are moving to incorporate unexpected offerings in the form of personalization kiosks and other amenities. Often integrated into a brand's foremost flagship boutique, such experience-focused incentives serve to funnel consumers into a physical store, where they can better grasp both product function and brand history. This shift suggests the power of flagship stores in articulating a brand experience and showcases the potential of such interactions as a crucial "brand touchpoint."
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Mar 15 - Apr 17
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Featured Examples
Concert-Ready Retail Stores - This New Dr. Martens Store Boasts an Interactive Space for Gigs
SCORE 9.2
This Year and V. Hot 3,170 Clicks Pub: Apr 18, 17
Concert-Ready Retail Stores
This New Dr. Martens Store Boasts an Interactive Space for Gigs
London’s Camden Market is now home to a new 4,000 square foot Dr. Martens store that is spread out across two floors that show off products for men, women and children. The new flagship... [More]
Community Hub Supermarkets - This Award-Winning Whole Foods Austin Location is Retail Playground
SCORE 6.7
Warm 36,780 Clicks Pub: Apr 18, 15
Community Hub Supermarkets
This Award-Winning Whole Foods Austin Location is Retail Playground
A winner of a ARE Design Award for sustainability, this ultra-hip Whole Foods Austin store boasts plenty of unique culinary delights and playful design elements. The laid back grocery store,... [More]
Handbag Personalization Kiosks - Coach Has Debuted a 'Craftsmanship Bar' Flagship Retail Concept
SCORE 6.9
Warm 3,971 Clicks Pub: May 12, 16
Handbag Personalization Kiosks
Coach Has Debuted a 'Craftsmanship Bar' Flagship Retail Concept
The Craftsmanship Bar is a new in-store customization kiosk to launch inside several flagship Coach stores around the world. The stations will allow customers to personalize their product after... [More]
Minimalist Design Emporiums - The New MUJI Fifth Avenue Store Has a Custom Scent Lab
SCORE 5.5
Warm 3,100 Clicks Pub: Nov 20, 15
Minimalist Design Emporiums
The New MUJI Fifth Avenue Store Has a Custom Scent Lab
The recently opened MUJI Fifth Avenue flagship is the largest retail location from the Japanese brand of basics. Full of experiential amenities that will have you sticking around, the vibrant... [More]
Gamified Athletic Retailers - This Decathlon Connect in Munich Features Digital Amenities
SCORE 5.5
Warm 2,726 Clicks Pub: Mar 14, 16
Gamified Athletic Retailers
This Decathlon Connect in Munich Features Digital Amenities
This Decathlon Connect store in Munich highlights the fast-growing French sports retailer’s dynamic in-store experience and the innovative value it offers. Located in Munich’s Stachus... [More]
Upscale Watch Boutiques - The New London Larsson & Jennings Location Boasts an In-Store Fika Bar
SCORE 5.7
Warm 2,968 Clicks Pub: Mar 25, 15
Upscale Watch Boutiques
The New London Larsson & Jennings Location Boasts an In-Store Fika Bar
The new London Larsson & Jennings store is an upscale timepiece shopping experience. Boasting a clean minimalist interior and an in-store Fika bar, the Covent Garden shop appears more like a... [More]
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