Category
Lifestyle
Assisted Choices
Trend cluster
Category
Culinary
Playtime
Tactile culinary toys move away from outdated gender roles.
3.7
Trend score
Trend
What is the Culinary Playtime trend?
Culinary Playtime: As brands look to meet evolving consumer expectations around the limitations of traditionally "gendered" toys, many parents are opting for educational activities and tools that put the emphasis on interacting with foods, rather than "playing house." Suitable for both young boys and girls, such efforts highlight the need for unisex toys that provide children with a less narrow view of domestic responsibility. This progression highlights the industry-spanning nature of the genderless movements and the ways in which this new type of thinking will affect how children are socialized.
Trend themes
Themes within the Culinary Playtime trend
Three behaviours holding the trend together01
Gender-Neutral Toy Trends
As brands move away from gendered toys, parents are opting for educational activities and tools that provide children with a less narrow view of domestic responsibility.
02
Culinary Board Games
Board games centered around food education and culinary enrichment are gaining popularity with kids and adults alike.
03
Toy-Based Food Experiences
Businesses are collaborating to create food-themed experiences that combine toy culture with tea tastings and other dining activities.
Industry implications
What the Culinary Playtime trend means for industry
Where the trend changes the playbookFor
Toy Manufacturing
Toy companies can capitalize on the demand for less gendered food-related playthings by creating innovative toys that encourage culinary exploration and education.
For
Food and Beverage Industry
Culinary board games and toy-based food experiences present opportunities for food and beverage companies to educate consumers, promote products, and create unique culinary experiences.
For
Education and Childcare
Educators and childcare professionals can use culinary board games and gender-neutral cooking toys to teach children about food, cooking, and cultures around the world.
Workshop question
What can your brand do to become an advocate for progress within a social good context?
Trend signals
Trend signals for Culinary Playtime
Trend score 3.7 out of 10, from popularity 54%, activity 50%, freshness 8%.
Popularity54%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Culinary Playtime trend
7 featured examples from Oct 30, 2014 to Mar 1, 2016CategoryLife-Stages
Barbecue Board Games
This BBQ Game Challenges Kids to Expertly Handle Simulated Sizzling Food
Opportunities for toy developers to create board games that focus on themes centered around learning new skills and encourage family time.
CategoryLife-Stages
Creative Cooking Games
This Food Game Teaches Kids How to Prep Real World Meals
Integrating interactive food games into educational technology platforms can revolutionize cooking education for both children and adults.
CategoryLife-Stages
Chopstick-Teaching Toys
The Manners Fish Chopstick Training Toy Teaches Children to Eat Well
The Manners Fish Chopstick Training Toy introduces an innovative and engaging product in the toy industry that promotes learning and development.
CategoryLife-Stages
Educational Culinary Board Games
The Creative Kitchen Game is Based on Mystery Box Cooking Comps
Disruptive innovation opportunity: Integrate educational and culinary themes into traditional board games to tap into new markets and attract diverse audiences.
CategoryLife-Stages
Plush Sushi Play Sets
These Colorful Pieces of Sushi are Made from Felt Materials
The toy industry can explore the creation of more plush toy sets that introduce children to different global cuisines and cultural practices.
CategoryLife-Stages
Toy-Themed Tea Tastings
Hamleys and St James's Hotel & Club are Running a VIP Family Experience
Hotels can generate additional revenue by offering unique and exclusive tea tasting experiences that are targeted at families and include themed activities like board games.
CategoryLifestyle
Sandwich-Building Card Games
The 'Sandwich Master' Game Brings Culinary Enrichment to Game Night
Disruptive opportunity to create unique and engaging card games that appeal to a wide audience.
