In this Incognito Hair & Body Wash, tea tree oil, neem and jojoba are some of the ingredients that help to cleanse and protect. In addition to leaving a consumer feeling more squeaky clean than they were before, this product is also a tool for warding off insects.
Incognito describes this product as an "anti-insect camouflage" that reduces kairomones, or pheromones that are picked up by other species that end up being harmful to the emitter. With rare organic Java citronella as a main ingredient, Incognito promises that users only need a small amount for head-to-toe protection.
In addition to its personal hygiene and insect-repelling properties, the multipurpose product can also be used to discourage dandruff, fungal infections and head lice. As with all of Incognito's products, this one is completely natural.
Why This Trend Is Growing
- Natural Insect-repellent Products
- Developing more products that utilize natural ingredients to repel insects in addition to providing other benefits such as cleansing and skincare.
- Multipurpose Skincare
- Creating more products that provide multiple benefits such as hair and body wash while also addressing common issues such as dandruff and fungal infections.
- Organic Ingredients
- Increasing the use of organic ingredients in personal care products to appeal to environmentally-conscious consumers.
Industries Being Reshaped
- Personal Care Products
- Opportunity to develop new products with unique and multiple benefits to appeal to consumers.
- Outdoor and Camping Supplies
- Developing more all-natural insect repellents and other outdoor-related products to cater to adventurers and outdoor enthusiasts.
- Organic Farming and Agriculture
- Organic farms and agriculture businesses can benefit from the increased demand for natural ingredients used in personal care products.
