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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,214 more

Utilitarian Statement

Men embrace bomber and varsity jackets as a versatile style staple

Implications - As the fashion world begins to push the boundary of men's statement fashions, bomber jackets and varsity jackets have emerged as one particularly convenient and simple way to assert one's personal style. An easy way to complete any outfit, such statement jackets showcase the cyclical nature of fashion and suggest a re-visitation of the classic silhouette and its versatility in accommodating modern references without compromising a vintage aesthetic. In addition to suggesting a heightened mainstream interest in men's fashion, this highlights the desire for wardrobe pieces that are versatile.
Workshop Question - What role does versatility play in your offering?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
300,608 Total Clicks
Date Range:
Feb 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Dual-Purpose Outerwear
Dual-Purpose Outerwear
The ISAORA Reversible Bomber Jacket Can Be Worn in Multiple Ways
The idea of a single-use product is becoming more archaic to modern consumers who are constantly on the hunt for items that will stretch their dollar as far as possible, so the ISAORA Reversible... MORE
High-Fashion Varsity Jackets
High-Fashion Varsity Jackets
These Jackets by Valentino are Stitched with Butterflies and Flowers
Valentino unveils a daring collection of elegant high-fashion varsity jackets. These newly released jackets were featured in Milan and will be part of Valentino’s collection to be released in... MORE
Celebratory Fashion Style Collections
Celebratory Fashion Style Collections
The Stussy x Fragment Line Honors 35 Years of Hip Fashion
Skater and sportswear brand Stussy recently teamed up with Hiroshi Fujiwara’s company Fragment Design to create a celebratory style collection that hours Stussy passing its 35th anniversary.... MORE
Whale-Embossed Jackets
Whale-Embossed Jackets
Thom Browne's Jacquard Varsity Jacket Makes Free Willy Look Fashionable
Designer Thom Browne has released another whale-inspired statement piece with the unveiling of his Whale Stamp Jacquard Varsity Jacket. This cool jacket is a piece taken from the designer’s... MORE
Canadian Rapper Fashions
Canadian Rapper Fashions
This OVO x Roots Canada October Varsity Jacket is a Limited Release
Debuted by Drake himself at a recent PARTYNEXTDOOR concert in New York City, the OVO x Roots Canada October Varsity Jacket is a stylish 100% bison leather jacket that advertises your dedication to... MORE
Statement Leather Bombers
Statement Leather Bombers
This Varsity Jacket Pays Homage to the Historic Black Panther Party
These leather bombers provide more than just a stylish layer but carry a political message and are a cultural tribute to the Black Panther Party. The B.P.P.F.S.D. was a militarized organization in... MORE

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