Skater and sportswear brand Stussy recently teamed up with Hiroshi Fujiwara's company Fragment Design to create a celebratory style collection that hours Stussy passing its 35th anniversary. The line honors the styles throughout the ages with retro throwback looks and old school designs.
Since the day the store released its first design in the 80's, Stussy has become one of the most celebrated minimalist clothing brands on the market. The 35th milestone collection honors the brand's signature looks with Bomber jackets, Boonie hats, crewneck sweaters and shirts. The colors are neutral and perfect for fall sticking to an array of navy, black, white and olive tones. The simple, clean and structure look of the pieces keeps to Stussy's iconic branding.
Why This Trend Is Growing
- Nostalgic Style
- Creating fashion collections that honor retro designs for a nostalgic customer base.
- Celebratory Collections
- Creating fashion collections to celebrate historical milestones and anniversaries.
- Minimalist Fashion
- Creating fashion collections that feature simple and clean designs that stay true to a brand's iconic branding.
Industries Being Reshaped
- Fashion
- Opportunities for fashion brands to create retro-inspired collections that honor their brand's history and iconic branding.
- Retail
- Opportunities for retailers to offer celebratory collections that appeal to a nostalgia-driven customer base.
- Marketing
- Opportunities for marketers to leverage historical milestones and anniversaries to create buzz and customer engagement.
