Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portable
Puree
Offering fruit in a more convenient form, brands offer packaged puree options.
3.3
Trend score
Trend
What is the Portable Puree trend?
Portable Puree: As busy consumers continue to prioritize health and wellness, brands are turning to healthy food and beverage formats that are portable. Offering the next best thing besides the whole fruit itself, brands are offering blended puree options that are free of preservatives and high in nutrients. Packaged to be portable, these products speak to a need for goods that satisfy both nutritional and convenience needs.
Trend themes
Themes within the Portable Puree trend
Three behaviours holding the trend together01
Portable Health Food Formats
Brands are offering blended puree options that are free of preservatives and high in nutrients packaged to be portable which speak to a need for goods that satisfy both nutritional and convenience needs.
02
Superfoods Reinforcing Snacks and Breakfast Items
Breakfast drinks and fruit snacks are formulated using additional fiber, antioxidants, vitamins, omegas, and Calcium with superfood inclusions like chia and green tea to amplify the goodness packed into the small portable packets.
03
Organic Blended Superfood Products
All-organic superfood purees are made with a selection of pure fruits and vegetables in order to provide extremely nourishing ways to fuel up while on the go with ingredients like kale, chia seeds, coconut, wheatgrass, and turmeric.
Industry implications
What the Portable Puree trend means for industry
Where the trend changes the playbookFor
Health Food Industry
Continuous demand for health-oriented foods, drives focus on developing healthier and more convenient ways to consume traditional foods.
For
Baby Food Industry
Healthy portable comfort food options that cater to prenatal nutrition requirements, particularly for expectant mothers.
For
Convenience Food Industry
The need for healthy and convenient food options, drive innovations in the industry, with meal replacements and portable snack options.
Workshop question
Think about your customer's blue-sky fantasy product within your category; how can you be the next best thing for them?
Trend signals
Trend signals for Portable Puree
Trend score 3.3 out of 10, from popularity 40%, activity 51%, freshness 8%.
Popularity40%
Activity51%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Portable Puree trend
5 featured examples from Feb 19 to Sep 28, 2016CategoryLifestyle
Organic Superfood Purees
Shine Organics' Combines the Purest Produce and Micronutrients
Organic superfood purees present opportunities for companies in the health foods industry to create convenient, nourishing products for on-the-go consumers.
CategoryLifestyle
Rustic Yogurt Pouches
These Yogurt Pouches Can Be Consumed On the Go
The food packaging industry can explore innovative designs and materials to cater to the rising demand for portable and mess-free snacks like yogurt pouches.
CategoryLifestyle
Blended Breakfast Pouches
The 'Good Morning' Breakfast Drinks Come Portable Formats
The food packaging industry can leverage the trend of portable breakfast drinks to design convenient and eco-friendly packaging solutions.
CategoryLifestyle
Prenatal Puree Pouches
Happy Mama's Fruit and Vegetable Blends are Portable and Nourishing
Opportunity for food and beverage companies to tap into the growing market of products for expectant mothers
CategoryLifestyle
Fortified Fruit Purees
Fruit Me Up! BOOST is a Fruit Snack for Kids Enriched with Benefits
Disruptive innovation opportunities to create fortified fruit snacks that cater to health-conscious consumers.
