'Fruit Me Up! BOOST' is a new kind of portable fruit snack for kids that are formulated to with additional fiber, antioxidants, vitamins, Omegas and calcium.
In addition to featuring bases of tried-and-true healthy ingredients like spinach, pears and peaches to make the fruit sauce, there are superfood inclusions like chia and green tea to amplify the goodness packed into the small portable packets. While there is definite variety in all of the six different types of puree pouches, one shared ingredient in all of them is apple.
At this year's Natural Products Expo West, Fruit Me Up! also launched a 'Naturally Better' snack series, which features ultra-simple fruit purees for kids that are made with less than five ingredients. While Naturally Better emphasizes simplicity and purity, BOOST is about maximizing the benefits that can be packed into a single serving.
Why This Trend Is Growing
- Fortified Fruit Snacks
- Opportunity for creating fruit snacks enriched with additional fiber, antioxidants, vitamins, Omegas, and calcium for a healthier on-the-go option.
- Superfood Inclusions
- Potential for incorporating superfoods like chia and green tea into fruit snacks to enhance their nutritional value.
- Simpler Fruit Purees
- Market for purees made with less than five ingredients, emphasizing simplicity and purity.
Industries Being Reshaped
- Healthy Snack Industry
- Disruptive innovation opportunities to create fortified fruit snacks that cater to health-conscious consumers.
- Children's Food Industry
- Opportunity to develop nutritious and appealing fruit snacks specifically designed for kids.
- Organic Food Industry
- Potential for creating organic and natural fruit snacks that align with consumer demand for clean label products.
