The Secret Nature of Fruit Immunity Essentials powders are supplements that are targeted at Gen Z and Millennial consumers, specifically urban dwellers who are committed to prioritizing their health and wellness. The nutritious, fruit-forward supplement powders are aligned with the values of these target consumers, namely by being sustainable, transparent and clean-label.
Free from artificial colors, flavors and sweeteners, the supplement powders are formulated to provide regular immunity support from natural fruit juice and added vitamins and zinc. The fruit-first products, powered by Dole, can be found in vibrant flavors like Orange, Mixed Berry and Pineapple Apple. The naturally flavored dietary supplement powders areeasy to add to water, smoothies or another beverage of choice for a daily boost.
Why This Trend Is Growing
- Natural Fruit Supplements
- There is an opportunity for companies to develop natural fruit supplements that provide nutrients and regular immunity support without artificial additives.
- Clean-label Supplements
- The trend towards clean-label supplements is growing, presenting an opportunity for companies to develop transparency in food labeling.
- Sustainable Health and Wellness
- The trend towards sustainable health and wellness caters to environmentally conscious consumers and presents an opportunity for companies to develop products aligned with these values.
Industries Being Reshaped
- Food and Beverage Industry
- The food and beverage industry can develop natural fruit powders and supplements that cater to health-conscious consumers, aligning with the growth in demand for natural and sustainable products.
- Nutraceutical Industry
- The nutraceutical industry can develop a range of supplements that target aspects of health and wellness such as immunity support and transparency in labeling.
- Health and Wellness Industry
- The health and wellness industry can cater to the growing trend towards natural and sustainable products by providing customers with options that align with these values.
