Happy Family is a company that makes a variety of food products that are designed to support the heath of a Happy Baby and Happy Mama. Just as many of the brand's kid-friendly Happy Baby purees are packaged in portable pouches with lids, one of the newest Happy Mama products is packaged in the same convenient way. Rather than having a puree with ingredients to support a young one's development, these all-new pouches target the prenatal nutrition requirements of an expectant mother.
The flavorful fruit and vegetable purees come in flavors like Apple + Carrot with Soothing Ginger, as well as Apple + Kale + Kiwi with Soothing Ginger. Both are rich sources of DHA and choline, which are vital to the healthy development of a growing baby's eyes and brain.
What Makes This Trend Stand Out
- Portable Prenatal Nutrition
- Opportunity to develop more on-the-go and convenient nutrition products specifically targeted towards expectant mothers
- Functional Ingredients in Purees
- Opportunity to incorporate more functional ingredients that support both maternal and fetal health in puree products
- Expansion of Puree Market
- Opportunity to expand the puree market beyond infant and toddler age groups to include expectant mothers
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to tap into the growing market of products for expectant mothers
- Prenatal Supplements
- Opportunity to create new prenatal supplements that mimic the nutritional benefits and convenience of Happy Mama's puree pouches
- Functional Foods
- Opportunity for functional food companies to create new products containing functional ingredients designed to meet the specific nutritional needs of expectant mothers
