Organic Valley is going beyond the dairy case with the launch of its Pre- and Postnatal Support Smoothie Mixes for expecting and new moms. These smoothie mixes are fueled by organic ingredients and pasture-raised milk from Organic Valley's small family farms, which means that the dairy comes from cows that are raised without antibiotics, toxic pesticides or added hormones.
These support smoothies for women were made to fill a gap in the market for easy, organic pre- and postnatal nutrition. When these mixes are added to milk, they provide a complete source of protein, plus essential nutrients. While the Prenatal Support Smoothie Mix is rich in DHA, folate and folic acid, the Postnatal Support Smoothie Mix provides a boost to new moms with DHA plus Fenugreek.
Why This Trend Is Growing
- Prenatal Nutrition Supplements
- Opportunities for supplement companies to develop more organic and easy-to-consume products for expecting mothers like smoothie mixes.
- Organic Dairy Products
- Increased demand for organic dairy products like milk from small family farmed cows, which can be used as an ingredient in various food products and supplements.
- Protein Supplements for Women
- Rising trend in protein supplements specifically formulated for women and catering to their unique nutritional needs during pregnancy and postpartum recovery.
Industries Being Reshaped
- Supplement Industry
- Opportunities for supplement companies to develop more organic and easy-to-consume products for expecting mothers like smoothie mixes.
- Organic Dairy Industry
- Increased demand for organic dairy products like milk from small family farmed cows, which can be used as an ingredient in various food products and supplements.
- Health and Wellness Industry
- Rising trend in protein supplements specifically formulated for women during pregnancy and postpartum recovery, offering opportunities for companies to expand their focus on women's health and nutrition.
