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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,214 more

Upscale Frozen

Frozen yogurt retailers focus on quality over quantity

Implications - As frozen yogurt continues to solidify its status as a health-conscious dessert, retailers have begun upleveling their offerings. Often scaling back on quantity, brands are putting more effort in increasing quality of the product through thoughtful refinements that better serve a more intuitive, discerning consumer. With customization being the new variety, a strong base offering is crucial in the self-serve market.
Workshop Question - Where can you offer more autonomy for your most discerning consumers?
5 Featured, 21 Examples:
87,526 Total Clicks
Date Range:
Mar 16 — Mar 16
Consumer Insight Topics:

Featured Examples

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