Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upscale
Frozen
Frozen yogurt retailers focus on quality over quantity.
4.2
Trend score
Trend
What is the Upscale Frozen trend?
Upscale Frozen: As frozen yogurt continues to solidify its status as a health-conscious dessert, retailers have begun upleveling their offerings. Often scaling back on quantity, brands are putting more effort in increasing quality of the product through thoughtful refinements that better serve a more intuitive, discerning consumer. With customization being the new variety, a strong base offering is crucial in the self-serve market.
Trend themes
Themes within the Upscale Frozen trend
Three behaviours holding the trend together01
Customization over variety
Brands are putting more effort into increasing quality of the product through thoughtful refinements that better serve a more intuitive, discerning consumer. With customization being the new variety, a strong base offering is crucial in the self-serve market.
02
Dietary restrictions
In a market saturated with frozen yogurt dessert places, businesses are setting themselves apart by using free-from ingredients in the desserts they offer to customers. Brands are carving out unique niches of vegan, gluten-free, nut-free dessert options that cater to different dietary restrictions.
03
Hybrid experiences
With so many frozen yogurt shops for consumers to choose from, chains are forced to provide unique hybrid offerings to draw customers in. Combining baked goods and frozen yogurt, made-to-order cookies and custom frozen yogurt sandwiches are just some of the new possibilities for hybrid experiences.
Industry implications
What the Upscale Frozen trend means for industry
Where the trend changes the playbookFor
Frozen dessert retail
Brands are innovating in the frozen dessert retail sphere by providing customers with healthier, free-from, organic ingredients that cater to their dietary restrictions.
For
Food industry
Entrepreneurs in the food industry must focus on new and unique offerings by using premium ingredients that are healthy and often cater to dietary restrictions. Niche dessert shops are carving out unique niches that cater to consumers wanting more than the traditional dessert options offered.
For
Hospitality industry
Hybrid experiences in dessert places are creating opportunities for business owners in the hospitality industry to cater to consumers looking for something unique and creative.
Workshop question
Where can you offer more autonomy for your most discerning consumers?
Trend signals
Trend signals for Upscale Frozen
Trend score 4.2 out of 10, from popularity 57%, activity 61%, freshness 8%.
Popularity57%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upscale Frozen trend
5 featured examples from Mar 11, 2016CategoryLifestyle
Frozen Yogurt Bar Bakeries
'The Red Bench' Serves Frozen Yogurt and Made-to-Order Cookies
The Red Bench's custom frozen yogurt sandwiches and made-to-order cookies demonstrate the potential for innovation within the frozen yogurt industry.
CategoryBusiness
Local Ingredient Yogurt Stores
Styo Dessert Uses Ingredients from the Area or Makes Them In-House
Frozen yogurt retailers can adapt their offerings to highlight local ingredients and improve the dessert experience.
CategoryLifestyle
Vegan Frozen Yogurt Shops
This Shop Offers Dairy-Free Frozen Yogurt Made from Coconut Milk
The vegan frozen yogurt trend can disrupt the traditional frozen dessert industry by providing a dairy-free and healthier alternative for consumers.
CategoryLifestyle
Dairy-Free Dessert Bars
Yorica is a Dessert Place that Features only Free-From Frozen Treats
There is a disruptive innovation opportunity for dessert/frozen treat businesses to cater to the increasing demand for free-from and vegan options.
CategoryLifestyle
Organic Frozen Yogurt Shops
This Shop Makes Frozen Yogurt Out of All-Natural Organic Ingredients
Opportunity for frozen yogurt shops to stand out by offering all-natural organic frozen yogurt made with premium ingredients.
