Men's fashion embraces vibrant, flower-patterned offerings
Implications - Bold, flower-patterned apparel and accessories are emerging as one of the foremost examples of the fluidity of modern-day men's fashion. A street style mainstay, floral-patterned menswear as an everyday uniform highlights the ripple effect of the recent explosion of gender-neutral fashion collections. Showcasing the commercial implications of such post-demographic movements, this shift also proves that classic designs can take on new meanings that reflect cultural turning points.
Workshop Question - Imagine a way in which you might flip your brand image to appeal to the opposite gender of your target audience.