Men's fashion embraces vibrant, flower-patterned offerings
Implications - Bold, flower-patterned apparel and accessories are emerging as one of the foremost examples of the fluidity of modern-day men's fashion. A street style mainstay, floral-patterned menswear as an everyday uniform highlights the ripple effect of the recent explosion of gender-neutral fashion collections. Showcasing the commercial implications of such post-demographic movements, this shift also proves that classic designs can take on new meanings that reflect cultural turning points.
Workshop Question - Imagine a way in which you might flip your brand image to appeal to the opposite gender of your target audience.
Trend Themes
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Gender-neutral Fashion — With the rise of gender-neutral fashion collections, bold, flower-patterned apparel and accessories are emerging as one of the foremost examples of the fluidity of modern-day men's fashion.
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Artistic Prints — The rise of artistic prints has disrupted the fashion retail market, birthing innovative pieces like Rachel James' 'GRANNY FLOWER/MAN POWER' collection or the printed tee in Gucci's Spring/Summer 2016 collection.
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Botanical Textile Prints — Botanical textile prints can be seen in several of the examples, including Barre Noire's floral matching separates and Nike's cherry blossom sneakers, making it a trend that has infiltrated the fashion industry.
Industry Implications
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Fashion Industry — The fashion industry is constantly innovating and these examples demonstrate how trends shift with culture and designs that take on new meanings.
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Beverage Industry — Stella Artois' promotional campaign for their limited-edition 'Stella Artois Cidres' used creative, unconventional advertising and floral imagery to appeal to male consumers and disrupt traditional cider advertisements.
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Photography Industry — Photographers like Dominik H. Mueller capture the beauty of botanical prints in modern editorial photography, which can inspire fashion and lifestyle trends.
5 Featured, 45 Examples:
384,668 Total Clicks
Date Range:
Apr 15 — Mar 16
Trending:
Hot
Consumer Insight Topics:
