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Buttery Eel Sushi

A Sushi Chain in Osaka is Selling Unagi Sushi Topped with Strips of Butter

— October 26, 2015 — World
The Jinen chain of restaurants located in Osaka, Japan has begun offering a special type of eel sushi that uses a very creamy extra ingredient.

The chain of restaurants located in the city have started selling a unique type unagi sushi consisting of a ball of vinegary rice, a slice of eel meat, and a pat of actual butter all tied with a piece of green seaweed. This super creamy eel sushi variation is slightly odd because butter is certainly not a traditional sushi ingredient, but apparently the item has become very popular with local residents.

People have even taken to social media and have begun posting pictures of the buttery seafood dish online and describing how the butter and eel combination melts in their mouths. This mixture of Eastern and Western cuisine is certainly a new way at looking at a traditional dish.
Trend Themes
1. Buttery Sushi - The use of butter as an ingredient in sushi presents an innovative twist on traditional Japanese cuisine.
2. Fusion Cuisine - The combination of Eastern and Western flavors in dishes like buttery eel sushi offers disruptive innovation opportunities in the culinary world.
3. Social Media Food Trends - The popularity of sharing pictures and descriptions of unique food items, such as buttery eel sushi, on social media platforms highlights the potential for innovation in the digital food industry.
Industry Implications
1. Restaurant Industry - The introduction of buttery eel sushi demonstrates the potential for innovation and differentiation within the restaurant industry by offering unique and unexpected flavor combinations.
2. Food Manufacturing Industry - The creation of new products, like buttery eel sushi, that combine traditional ingredients with unconventional flavors presents disruptive innovation opportunities in the food manufacturing industry.
3. Social Media Industry - The trend of sharing visually appealing and unique food items on social media platforms creates innovation opportunities in the social media industry by catering to the interests and preferences of food enthusiasts.
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